The Dallas Mavericks have been busy this off-season making moves to improve its on-court performance; drafting and signing Luka Doncic and Jalen Brunson and finally capturing – for real this time – NBA free agent big fish DeAndre Jordan.
Turns out the franchise has also been working behind the scenes to improve its off-court performance as well.
Highlighting its commitment to “setting the standard for inclusion and diversity in the NBA,” the Mavs have announced the creation of the Dallas Mavericks Advisory Council (D-MAC), a collection of leaders from the business community, season ticket holders and corporate partners who will have the opportunity to learn about the organization’s initiatives and provide input to the Mavs management team.
D-MAC, as it will be called, will be co-chaired by City of Dallas Retired Chief of Police, David O. Brown, and Sr. Director of Community Relations for the Dallas Mavericks, Katie Edwards.
“In order to have a more diverse and collaborative work environment, we must surround ourselves with the best of the best in business and in life,” said Cynt Marshall, CEO of the Dallas Mavericks. “D-MAC will allow our executives to hear different perspectives, gain insights from our fans in the community and seek counsel when there are decisions to be made. I am thrilled to begin this September.”
Marshall, the former AT&T senior vice president, human resources, and chief diversity officer, was hired in February after the franchise was publicly turned upside down after a stunning investigative report by Sports Illustrated revealed a culture of sexual harassment within the organization surrounding former team president Terdema Ussery among others.
D-MAC will consist of approximately 20 members and will come together quarterly, beginning on Media Day (September 21st) – to hear updates on Mavericks business and provide feedback, advice, and recommendations that will help the team meet challenges, identify risks and attain business-related goals, a news release announcing the council read.
Such topics will include workforce recruitment and retention, philanthropy and community engagement, trends in the marketplace, programmatic strategy and public affairs. In addition, the Advisory Council will play a valuable role as a sounding board on the interface between the Mavs and the local community.
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Invitations have gone out to 28 potential members and the list of advisors will be released in August, Mavs officials say. In the meantime, for more information on D-MAC, Marshall and the Mavs, visit the newly launched CEO Corner on Mavs.com.